Bear Hunting In The Snow, Bear hunting, Spring bear, Bear Hunt, Hunting Coffee, Hunting Apparel, Outdoors, Alberta Outdoors

BEHIND THE BRAND

Genetically driven to explore

DRD4-7R

7R Outdoors was created to bring together a community of people who live with an uncontrollable urge to explore what is over that next hill. Whether you have a passion for fly fishing, bow hunting, hiking or adventure sports, the journey to explore what your mind and body are capable of is transferable to a wide variety of adventure-based sports worldwide.

DRD4-7R, a variant of a gene called DRD4, has shown to fuel individuals to take risks, explore the world, embrace change, movement and adventure. We believe this genetic concept paired with a delicious coffee is what drives us to discover and explore the untouched waters, woodlands and oceans of our backyards. Follow us on our passion for adventure as we explore a journey filled with possibility.

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